Trends for a post-Covid world

2020 has been a year that has caught us all off guard, no one could prevent a pandemic of this scale, which would leave us all locked up at home, make us wear a mask whenever we left home and when to promote the use of teleworking and the digitization of businesses.

This has affected us all equally, both people and companies, now we have standardized things that we previously thought were unthinkable, such as teleworking, meeting our friends over video calls or shopping online.

One of the main changes we are seeing in the work environment is that according to a study carried out by the Gartner consultancy, to date, 82% of executives are in favor of allowing their workers to telecommute, even after they finish mobility restrictions.

Trends in SpainWhat other trends can we expect? What will the new normal look like?

Support and training in teleworking

This arose en masse at the beginning of the confinement, neither the workers nor the companies were prepared nor did they know how to find an effective and healthy method to carry it out, as is normal, this generated some friction, since many workers did not have equipment provided by the company and they stopped having schedules. This led many companies to find ways to find that balance between professional and personal life, as failure to do so affected company performance.

In addition, teleworking has generated certain dependencies on technologies that are essential for the daily operation of the company, which has led to the standardization of routine training to prepare workers and that they have the skills to solve problems that may arise dynamically.

Higher levels of automation

This in computing is known as the use of softwares and systems that try to perform repetitive processes without the need for a human to do so. This concept has been used for years by technology companies that have engineers who are capable of coding tasks to facilitate work.

This is very practical since it helps to do extremely repetitive and boring tasks, but the abuse of these tools could have negative consequences since it generates a highly automated and understaffed service, which is disastrous for any company that works with clients.

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The arrival of artificial intelligence

Specifically, emotional artificial intelligence, is mainly intended for online stores that have emerged, it is responsible for understanding the behavior of customers in the store. It is made up of algorithms that analyze customer behavior patterns to modify the website, its appearance and the interaction buttons to adapt to each customer and maximize sales.

Although this idea seems very encouraging for companies, it generates new moral debates that we did not consider before.

The trust of customers

In the past, online commerce was very different from what is required now, before there was much more confidence when making digital purchases, but today it is unthinkable. There is a lot of competition, many companies doing things well with very clear monitoring of all processes.

In the future it will be very important to transfer and have a clear communication with the client, it will be necessary to have a lot of information informing of the processes and methods used since clients have more facilities to inform themselves. In addition, once the purchase is completed, you will have to have a very clear communication about the shipment in real time and a good policy of exchanges and returns. 

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Digital channel acceleration

In recent years there has been a remarkable growth in digital commerce, more and more customers are encouraged to buy from home. This has increased during the pandemic as there has been an inability to leave home and go to physical stores. Frequent online shoppers have increased from 30% to 46%. 

This places great importance on the shopping experience, that is why it is extremely important that any company that is dedicated to digital sales will need to simplify their website to facilitate the user experience and at the same time improve shipping conditions.

These are some of the trends that the coronavirus pandemic has brought, as we can see the world is changing and both we and commerce change with it. This can be a challenge for a lot but it is something necessary to facilitate our day to day and improve the situation in which we find ourselves

That is why from Mascarillas Bejar we recommend continuing to respect safety regulations until group immunity is achieved, do not forget to wash your hands, use approved masks and respect the safety distance. We stop this virus together.

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