The crisis caused by the coronavirus has brought a series of measures and restrictions that have seriously affected many businesses. These measures are necessary to stop the advance of the pandemic but unfortunately it has damaged many businesses in Spain.
This article by El Economista comments on how times of crisis are also moments of opportunity since those who decide to reinvent themselves and take risks can obtain opportunities that others have not raised.
They speak as our company, It is one of those examples of innovation, since we started as a small textile company known as Fibras Textil Sanchez, located in the textile town of Béjar and we managed to reinvent ourselves as Mascarillas Bejar growing thanks to digital commerce.
"We could be the first mask company in Spain, when from the rest of the world, not even Amazon, was able to offer masks due to excess demand", we explain from Mascarillas Béjar. "They collapsed, they had no material, while we were able to supply everyone, with an efficiency never seen in an SME like ours."
Innovation was key in this conversion process, since our usual sales channel has become E-commerce, thanks to this we have achieved a loyal audience and a sales network.