Almost 40 designers with Paz Vega as ambassador will star in the Gran Canaria Swimwear Fashion Week 2020

Almost 40 designers with Paz Vega as ambassador will star in the Gran Canaria Swimwear Fashion Week 2020

The Bath Fashion Week of Gran Canaria 2020 will have the participation of almost 40 designers and brands, half islanders, apart from 13 nationals and five international ones, who will debut a circular catwalk through which Helen Lindes and Malena Costa will parade and whose ambassador will be the actress Paz Vega, as explained by the Island Council, which has "redoubled efforts" so that the Week is broadcast live to be seen from anywhere on the planet.

The appointment will be from October 22 to 25 in Expomeloneras in a special edition in which there will be limited capacity but which will have "all the characteristic splendor of the benchmark beach and pool fashion catwalk in Europe", underlined the President of the Cabildo, Antonio Morales.

Internationalization, professionalization, digitization and sustainability will be the keys to this event, Morales continued, highlighting that the business volume has increased by 2% despite the situation, and its network of points of sale has also grown with four new, up to a total of 77. "It was necessary to make an additional effort not to lose the season and continue supporting a sector that is a benchmark in the island's economic activity," he added.

This edition must also be "a turning point" in its commitment to nationalization and internationalization, so much so that it is now the third national event after Madrid and Ibiza, according to the Cabildo's director of Industry and Commerce, Juan Manuel Gabella.

Swimwear Fashion Week also renews its commitment to new talents and emerging brands without neglecting established brands, which make up a catwalk characterized by bringing Canarian iconography closer to trendy swimwear. Prestigious figures such as Ágatha Ruiz de la Prada, Guillermina Baeza, Dolores Cortés or Aurelia Gil will contribute their know-how to this edition, which also includes the incorporation of firms with a high level of design and prestige committed to sustainability and focused on a young audience interested in fashion, such as TCN, All Sisters, Like a fish in water, Bohodot and Sunno by Bene Cape. In addition, three awards will be awarded, the first for the best collection, the second for the best emerging collection and finally the Kalsberg for the best sustainable collection.

Nuria de Miguel, director of the Swimwear Fashion Week, showed IFEMA's great satisfaction in renewing its agreement to co-organize the event until 2023, "a very important commitment" that during this time will allow "reinforcing the objectives of internationalization, digitization, professionalization and orientation towards sustainability ”.

Swimwear Fashion Week Program

The first day will be reserved for emerging Canarian talent as well as other firms with a young conception of swimwear fashion, and is divided into five double shows and a closing show for the day by the firm Como la Trucha al Trucho. The second day will be opened by TCN and closed by Aurelia Gil. Guillermina Baeza's proposals are also revealed there, and three double shows take place: Chela Clo and Diazar; Bannana Moon and Livia; and, finally, Carlos San Juan and Gottex.

On Saturday, Dolores Cortés opens the catwalk and is followed by the double parade of Como un Pez en el Agua y Én Emphasis, the individual parade of All Sisters, the double of Arcadio Domínguez and Nuria González followed by All That She Loves, the double of Palmas and Miss Bikini, and the closing of the individual fashion show by Ágatha Ruiz de la Prada.

On Sunday, the closing day of the event, the presentation of the children's collections will take place in a collective catwalk with Ladybug's Cris, Koku Kids, Fátima Rodríguez, Bannana Moon Kids, Dolores Cortés Kids and Cosas de Mon.

The catwalk has opinion leaders in social networks who will share the experience in Gran Canaria with their respective digital communities, such as Nina Urgell, Miriam Pérez or Miguel Carrizo. They are joined by well-known faces such as the stylist Josie, the presenter Marta Torné, the creative director of Palomo Spain, Alejandro Gómez Palomo. and the models from Gran Canaria Ariadne Artiles and Aída Artiles.

Big names in fashion on the runway 

The catwalk has a casting made up of 16 girls (six of them are Canarian models) and 14 boys. They lead the cast of models with proper names such as Helen Lindes, Joana Sanz, Malena Costa, Ana García Segundo or Águeda López. In addition, male models such as Juan Bethancourt or Carlo Costanzia are part of the casting.

Sponsorships and collaborations

To promote this project, the catwalk has 8 sponsoring brands, which have shown their unconditional support to the industry and their participation. They are Audi, Carlsberg, Alfaparf Milano, JLH Peluquerías (Jose Luis de las Heras), Fund Grube, GHD, Expomeloneras and Mascarillas Béjar.

Specialized channels

TVE will be one more year the official television of the event. The program Cerca de Ti, led by Roberto Herrera, and broadcast live from Expomeloneras, will witness the parades. In addition, the chain will broadcast, both nationally and in its territorial disconnections, programming on the catwalk. As an international television, the catwalk has, for the second consecutive year, with the participation of the Fashion TV channel, with an audience of 78 million people around the world and 21 million in Europe.

Bet on digitization

IFEMA is once again betting on a digital scenario to position Gran Canaria Swim Week by Moda Cálida. On this occasion, it has worked on optimizing its website and incorporates a digital strategy plan with social networks as protagonists focused on creating synergies between the main actors of the event: designers, influencers and the general public.

The catwalk will have a virtual press room, from where the media will be able to access the videos and photographs of the fashion shows in practically real time, hosted on the Moda Cálida website: and on Instagram (@GranCanariasSwimWeekByMC), Twitter (@GCSwimWeek), and Facebook.

The hashtag #GranCanariaSwimWeekbyMC It will serve as a tool for viralizing the event on social networks.

Professionalization of the catwalk

On this occasion, Gran Canaria will receive the visit of ten national buyers who will attend the catwalk, reinforcing the business aspect of the event. Likewise, with the focus on professionalization, the Fashion Committee has been in charge of selecting the participating firms.

About the Gran Canaria Moda Cálida and IFEMA program

Gran Canaria Moda Cálida is a program of action in the fashion textile sector on the island created by the Department of Industry, Commerce and Crafts of the Cabildo de Gran Canaria, which is advised by the Association of Fashion Creators of Spain ( ACME), of which it has been an associated institution since 2017. Fashion is for this institution a growing sector with possibilities for industrial expansion and Gran Canaria represents the framework in which designers and companies support their projects.   

IFEMA's activity generates an annual economic impact of 5,1 million euros and more than 39.000 jobs. Its adaptation to the current situation has made it the first Spanish fair institution to obtain the AENOR certification against COVID-19. The AENOR certificate, one of whose key audit points were the measures adopted at the Mercedes-Benz Fashion Week Madrid Catwalk, is an important external endorsement of the effectiveness of the measures and that they comply with the guidelines of the Ministry of Health and the authorities sanitary.

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